On 2010-09-02 Lidl had an offer of £5.99 for 3W LED lamps, in various fittings including GU10, Livarno brand (EDI Light GmbH), and claiming ~60lm/W on the box, ie about 180lm total. This lamp seemed less bright than the Econic with a by-eye comparison, but the beam angle of 90° of this lamp cf the Econic 25° confounds such testing.

This does well in efficiency terms compared to CFL (at least as good) especially given the GU10 fitting.

The light is a pleasant colour, and the multiple (15) emitters/chips (possibly SMD 5050 style) make for a less harsh 'point-source' feel.

My daughter preferred this to her previous (6000K LED) bedside lamp, primarily because this illuminates the far end of her bed better given its broader beam; it seems to throw significant useful light beyond the 90° stated, possibly in part because of its slightly domed front.

This comes on quickly, faster than the V3 for example.

Like the Econic, this claims a 25,000 hour life.

(More photos.)