Picked up three cheap (£5 each) in the closing days of BHS in Kingston, even though I am skeptical about actual ratings vs 10% allowances, these seem to give similar light output to other 300lm+ GU10s, ie very improved efficiency over the older lamps, with a warm and pleasant colour.

In our kitchen I have replaced 7W lamps with these with little apparent loss of illumination, bringing each of the two strings down to 20W as of 2016/08, for maybe 18kWh/y saved (3 lamps x 3W savings per lamp x 2000h/y on-time). That would be ~1% of our gross electricity consumption, largely when local microgeneration from solar PV is not available to supply it, thus reducing imports from the grid more as a proportion.

2022-07-01: one lamp failed flickering fast and annoyingly. Seemed hot.